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RussianMix.com is currently the fastest growing online portal for the New York Russian community. Any business interested in reaching the young professional audience living in New York Tri-State Area should consider getting their name out there through RussianMix.com. Read More about RussianMix... The effectiveness of advertising on russianmix.com is due to the specific cluster that our users belong too. An average RussianMix user is a Russian-speaking young adults in his or her 30s, has a graduate degree, works in a financial/technology sector, is single and is in a middle / middle-upper socioeconomic bracket with high buying capacity. No other single website reaches this population in such quantities!
Our advertising packages can be custom-crafted to fit your needs. By placing on ad on Russianmix.com you are not just getting a banner space; we will meet with you and identify your needs and then select the campaign that will work for you and your businesses. We are an experienced company that is expanding and it is in our best interest for your ads to work, therefore we will put an effort into making that happen.
Benefits Of Advertisement - Access to unique, targeted audience of 40,000 Russian-speaking New Yorkers
- Guaranteed preferential online positioning (we can usually optimize your event to be in Google’s Top Ten)
- Complete transparency and ability to track all of the results
- Customized, individually developed campaigns and Better Prices!
Our Statistics
We have the following statistics as of June, 2009: Website Visitors: over 40,000 per month Hits: over 700,000 per month Email Subscribers List: 7,000+
These statistics signify a growth of 300% for the past year. Currently we’re heavily investing in the site expansion as well as promotion and advertising in different Russian and American medias and are expecting the same growth this year.
Our Audience
Females 61% vs. Males 39% Singles 46% vs. Couples 54% Largest age group: 26-30 years old (34%) 73% are from Russia and Ukraine; 89% are from capital or large cities 76% have lived in America for over 10 years, well-educated, have stable jobs 44% work in Programming and Finance, 70% work full-time, 15% self-employed 59% rent apartment, 28% own their own real estate 35% live in Brooklyn, 30% in Manhattan, 16% in NJ
Their "passions":
Travel (highly sophisticated travelers, have been to 10-15 countries on ave, many travel to exotic locals off the tourist path) Reading (named dozens of English and Russian bestsellers as their “recent reads”) Outdoors (skiing, hiking, all kinds of sports)
Our target audience orientes itself toward American lifestyle. At the same time, they remain Russians and want to be part of the sophisticated young Russian community as well as enjoy the best of what Russian culture in NYC has to offer.
Offical Data on Target Audience
175,740 Immigrants from Soviet Union who speak fluent English. This number represents our total target audience.
Source: The Newest New Yorkers 2008. Briefing Booklet. New York City Department of City Planning. Population Division.
Online Positioning - we’re #1 on Google! RussianMix.com comes up on the 1st page of free search results (in most cases is #1 - very top placement) on major search engines such as Google, Yahoo, MSN and others for the following keywords: “russian nyc”, “russian new york”, "russian culture nyc", "russian events nyc” ("russian events new york"), “russian concerts nyc” (“russian concerts new york”), "russian entertainment nyc", "russian classifieds" ("russian classifieds new york") and many similar ones.
Media Partnership
Our mission is to promote and support Russian culture and Russian values in New York. Therefore, we choose our media partners carefully and limit the amount of ads on our website putting quality over quantity. If necessary, we will be happy to work with you to design an effective and tasteful banner ad for placement on our website and in our newsletter that will help you to capture the attention of educated and affluent young Russians. Advertisement Services Available
Website Banner Ads:
Newsletter Sponsor Banner: Entertainment Guides (venues, outdoor spaces, travel getaways): - Featured Listing in current Guide with detailed dedicated page
Advertisement Rates and Services
Currently, we accept requests for banner advertisment and promotional services on our website.
Please CONTACT US FOR OUR MEDIA KIT WITH RATES AND INFORMATION or CALL: (917) 338-0113 |
