About Us
At RussianMix.com (based in New York, NYC), we brew our own version of culture & entertainment for young sophisticated Russian New Yorkers. Through editorial reviews and special features, we filter out the most noteworthy cultural happenings in art, movies, books, entertainment and lifestyle that reflect our audience’s interests and preferences. We also host and promote parties and special events at the trendiest Manhattan nightspots. This is our contribution in keeping our young diversified community connected and intellectually stimulated.
Our Audience
Females 61% vs. Males 39% Singles 46% vs. Couples 54% Largest age group: 26-30 years old (34%) 73% are from Russia and Ukraine; 89% are from capital or large cities 76% have lived in America for over 10 years, well-educated, have stable jobs 44% work in Programming and Finance, 70% work full-time, 15% self-employed 59% rent apartment, 28% own their own real estate 35% live in Brooklyn, 30% in Manhattan, 16% in NJ
Their “passions”:
- Travel (highly sophisticated travelers, have been to 10-15 countries on ave, many travel to exotic locals off the tourist path) - Reading (named dozens of English and Russian bestsellers as their “recent reads”) - Outdoors (skiing, hiking, all kinds of sports) Our target audience orientes itself toward Manhattan and American lifestyle. At the same time, they remain Russians and want to be part of the sophisticated young Russian community as well as enjoy the best of what Russian culture in NYC has to offer.
Offical Data on Target Audience
175,740 Immigrants from Soviet Union who speak fluent English. This number represents our total target audience.
Source: The Newest New Yorkers 2000. Briefing Booklet. New York City Department of City Planning. Population Division.
Website Statistics
We have the following statistics as of June, 2008:
Website Visitors: over 30,000 per month Hits: over 300,000 per month
Email Subscribers List: 4,000+
These statistics signify a growth of 300% for the past year. Currently we’re heavily investing in the site expansion as well as promotion and advertising in different Russian and American medias and are expecting the same growth this year.
Online Positioning - we’re #1 on Google! RussianMix.com comes up on the 1st page of free search results (in most cases is #1 - very top placement) on major search engines such as Google, Yahoo, MSN and others for the following keywords: “russian nyc”, “russian new york”, "russian culture nyc", "russian events nyc” ("russian events new york"), “russian concerts nyc” (“russian concerts new york”), "russian entertainment nyc", "russian classifieds" ("russian classifieds new york") and many similar ones.
Media Partnership
Our mission is to promote and support Russian culture and Russian values in New York. Therefore, we choose our media partners carefully and limit the amount of ads on our website putting quality over quantity. If necessary, we will be happy to work with you to design an effective and tasteful banner ad for placement on our website and in our newsletter that will help you to capture the attention of educated and affluent young Russians. We are also proud to provide support to non-profit organizations by offering deeply discounted rates or free ad placement whenever possible.
Currently, we accept requests for banner advertisment and promotional services on our website. Please CONTACT US FOR RATES AND INFORMATION or CALL: (917) 338-0113 (Mon - Thu: 11am - 4pm)
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