The writer and journalist Vadim Yarmolinetz, well-known in New York’s Russian community, described his impressions of the store in the newspaper New Russian Word: "Entering Kid’s World, you experience a sensation: the room is filled with brilliant sunshine; on the shelves sit the bright covers of books by all kinds of authors, some from the recent past and some older, that have been passed like the greatest treasures from hand to hand, on from one generation to another. Here you’ll find movies, model kits, computer games, charming stuffed animals… This store can satisfy the needs of any world-weary child that has grown up in affluent America!"

Indeed, anyone who’s been inside of Kid’s World can’t conceal their delight. We have practically everything: many magical toys chosen upon the recommendations of teachers, pediatricians and psychologists; a great assortment of fiction, school books, and developmental literature in both Russian and English; your favorite cartoons, songs and fairytales – everything to help your child grow up successful and confident..